How to Create Content Ahead of Time for Busy Entrepreneurs

As a busy entrepreneur, managing your business, clients, and marketing can feel overwhelming.


However, one of the most effective ways to stay on top of your content marketing strategy and ensure consistency is to create content ahead of time.


This allows you to maintain an active presence on social media, in your blog, or on social platforms without feeling the daily pressure of content creation.


The key to this strategy lies in creating content in bulk and scheduling it in advance, which not only saves time but also keeps your marketing efforts organized., Let’s walk through the steps to create content ahead of time and introduce you to my favorite scheduling tool.

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Why Creating Content Ahead of Time Is Important


Creating content in advance offers several advantages for busy entrepreneurs, particularly those who manage multiple aspects of their business. Here’s why it’s essential:


Consistency: Posting regularly helps you stay relevant to your audience and boosts your visibility on platforms like Instagram, Twitter (X), and LinkedIn. Planning ahead ensures you never miss a posting day.


Efficiency: By setting aside dedicated time blocks for content creation, you can produce a week’s or even a month’s worth of content in one sitting, allowing you to focus on other tasks.


Improved Quality: Planning content ahead of time gives you the space to brainstorm, refine, and produce high-quality posts rather than rushing to meet deadlines.


Peace of Mind: Scheduling content in advance alleviates the stress of creating daily content. It gives you more control and flexibility to respond to unexpected changes or opportunities in real-time.

Step 1: Plan Your Content Calendar


The first step in creating content ahead of time is to develop a content calendar. This is a roadmap for what, where, and when you’ll post content. Here’s how to create an effective content plan:


1. Identify Your Content Pillars

Start by identifying your core themes or content pillars which are topics that align with your brand, resonate with your audience, and showcase your expertise. For example, if you run a marketing agency, your pillars might include:


  • Social media tips
  • Digital marketing strategies
  • Case studies or success stories
  • Behind-the-scenes content


Having a clear set of themes ensures your content is diverse yet consistent with your brand message.

2. Set Goals for Your Content


What do you want to achieve with your content? Do you want to increase engagement, drive traffic to your website, or grow your email list? Setting specific goals will guide the type of content you create and help you measure success.


3. Choose Posting Frequencies


Decide how often you’ll post across different platforms. For example:


  • Blog: 2 times a week
  • Instagram: 5 posts a week
  • Twitter: 3 posts a day
  • LinkedIn: 3 posts a week


Once you determine your schedule, you can start planning out your posts weeks in advance.

4. Brainstorm Content Ideas


Now that you have your content pillars and posting frequencies, brainstorm ideas for each platform. For example:


  • Blog: “How to Build a Personal Brand in 2024” or “10 Effective Digital Marketing Strategies for Small Businesses”
  • Instagram: Motivational quotes, client testimonials, infographics, or Reels.
  • LinkedIn: Thought leadership posts, articles on industry trends, or business tips.


A reliable tool like Metricool can help you visualize your ideas and map them out across different channels.



Step 2: Batch Your Content Creation


Batching is a productivity hack that involves focusing on one task for a dedicated period. Instead of creating content every day, set aside a few hours once a week or month to create all your content in one go. Here’s how to batch your content efficiently:


1. Write Blog Posts: Use the time to draft several blog posts or articles, focusing on your content pillars and audience pain points. Once you have your rough drafts, go back and edit them to refine the content.


2. Create Visual Content: For platforms like Instagram or Facebook, batch your graphic design process by creating several visuals in one sitting. Tools like Canva make it easy to design templates that you can reuse and customize.


3. Record Videos: If you create video content for YouTube, TikTok, or Instagram Reels, record multiple videos in one day. Prepare your scripts and shoot everything while you’re in the flow. You can always edit and post them later.


By batching, you stay focused on a single task, increasing efficiency and productivity. Once you have a batch of content ready, it’s time to schedule.

Step 3: Schedule Your Content with Metricool


Now that you have your content planned and created, the final step is to schedule it. That’s where Metricool comes in. It's an all-in-one tool that simplifies social media management and automates your content posting.


Why do I recommend Metricool?


Metricool is a robust platform for entrepreneurs and marketers, offering features like:


  • Content Scheduling: Plan and schedule posts across multiple platforms, including Instagram, Facebook, Twitter, LinkedIn, and even Google My Business, all from one dashboard.


  • Analytics: Track the performance of your posts in real time to see which content resonates with your audience. Use these insights to refine your content strategy.


  • Hashtag Suggestions: For Instagram, Metricool offers hashtag suggestions based on your content and target audience, improving your reach.


  • Link in Bio: Metricool provides a “link in bio” tool for Instagram, allowing you to share multiple links with your followers, driving traffic to your blog or website.

Step 3: Stay Flexible


Even though you’ve scheduled content in advance, it’s important to remain flexible and adaptable. Sometimes trending topics or new developments in your industry may require you to pivot quickly.


Metricool allows you to make adjustments to your content calendar easily, ensuring you stay relevant while keeping your pre-scheduled content intact.

Step 4: Repurpose and Recycle Content


One of the easiest ways to stay consistent without constantly creating new content is to repurpose what you already have. For example:


  • Turn a blog post into an infographic or carousel for Instagram.
  • Break down a longer YouTube video into short clips for TikTok or Reels.
  • Use old social media posts with fresh captions or updates.


With Metricool, you can easily recycle older posts by scheduling them again for a future date, ensuring that your content gets the visibility it deserves without constantly reinventing the wheel.


Finally, creating content ahead of time is one of the smartest strategies for entrepreneurs who want to stay on top of their digital marketing without burning out.


By following the steps above in planning your content calendar, batching your creation process, and using a reliable tool to schedule and analyze your posts, you can maintain a strong online presence and grow your brand efficiently.